Recruiting the Right People
“True leadership isn’t about having an idea. It’s about having an idea and recruiting other people to execute on this vision.”
—Leila Janah
How do you recruit the right people to execute your vision?
First, you must be able to articulate your vision and what is needed to move towards it. Your Vision should be crystal clear, easily shared, and be used as a filter for your everyday actions.
In addition to your Vision, also be clear on the rest of your Company Core Components:
Mission
Purpose
Core Values
Brand Uniques
These 5 components are the framework of your business. When correctly identified, communicated well, implemented properly, and protected, Company Core Components will be the most important part of your business. (Read more here about building this framework for your business.)
Once your Company Core Components are established, you can move toward recruiting the right candidate.
A well-thought-out job description is critical to successful recruitment. This is the first step of communication with your new employee.
Think of a job description as an advertisement to work at your company. This is your opportunity to sell the ideals of your company and share why someone would want to work for you. Include information about your Company Core Components. Keep it brief, though; a few sentences or bullet points will do. Use this as standard verbiage in the first paragraph of every job posting. The first portion of the job description is used to share a broad view of the company. An applicant who wants to learn more can do so by visiting your website (so be sure you have your Company Core Components articulated well there).
Providing this information in a job description will help the potential applicant understand your Vision and company culture. This can either deter an applicant if they do not share similar values or motivate an applicant who shares your values and wants to work with others of a similar mindset.
Next, determine your specific hiring needs. What are the responsibilities of the role? Keep your Vision in mind as you craft the job description. Ask yourself these questions:
What is the goal of the position?
What skills are needed to accomplish this goal?
How does this position support the company Mission and Vision?
Who is the ideal candidate?
What does success look like?
How is success measured?
Once you receive resumes and applications, continue to keep your Company Core Components front-of-mind. Develop screening questions and interview topics that will 1. Show the applicant the importance of your core components and 2. Assist you in selecting the right candidate to support your Vision.
Applying your Vision and other Core Components to team recruitment will assist you with building a strong company culture and protect the team you already have in place. Use your Core Components consistently as a hiring tool, and you will notice a difference—the results will be a cohesive team working toward the same goals and successfully executing your Vision.
Looking for additional strategies to improve hiring and recruitment? Check out The Hiring Process.
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Pursuing your small business goals can be challenging.
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